At What Depth Does the Mirror Break
The campaign for Homestead Appliances began, like all campaigns, with a lie that Harold Pemberton wanted to be true. Harold sat in his corner office at Burnham, Prescott and Dane on Madison Avenue, looking at the three panels of storyboard that the art department had tacked to his corkboard wall. Panel One: a gleaming kitchen, yellow Formica counters, a woman in a shirtwaist dress bending to...
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