At Every Level, Another Mirror Waits
The Benson-Lambert account arrived on a Thursday, delivered by a junior partner named Fishbein who walked into Scott Breckenridge's office with the particular gait of a man carrying either a coffin or a crown. Scott had been at Merriwether & Hatch for seventeen years, had created the Pall Mall campaign that made filter-tips aspirational, had coined the Rheingold jingle that every housewife in...
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