The Man Who Advertised Himself
Wallace Vance believed that every man was a product waiting for the right slogan. This was not cynicism. It was his profession. He had been on Madison Avenue for twenty-two years, ever since he stepped off the train from New Haven in 1931 with a BA in English and a conviction that Shakespeare would have written for J. Walter Thompson if the pay had been better. By 1953, he was a senior vice...
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