The Man Who Sold a Life Three Times Before Anyone Bought It
Arthur Hammond had been staring at the blank layout board for forty minutes when it occurred to him that he was not trying to sell paint. That was the advertisement's surface purpose, its brief, its reason for existing on the twenty-third floor of Fletcher and Dane on a Tuesday morning in June of 1954. Homestead Interior Latex. Eight colors. Washable finish. The account was worth ninety...
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