The Campaign for Ordinary Happiness

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2026-06-19 15:03:17 -

The brief arrived on Walter Pennington's desk on a Tuesday morning in March of 1954, delivered by a junior copywriter named Doris who wore cat-eye glasses and who would, in eighteen months' time, be the unwitting star of the very campaign the brief described. "SwiftClean," Walter read aloud, holding the mimeographed page between his thumb and forefinger as though it might bite. "A new household...

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