An Ad for an Ad for a Life Being Sold
LEVEL ONE: THE CAMPAIGN THAT SELLS ITSELF On a Wednesday afternoon in October of 1953, Arthur Pembroke sat at his mahogany desk on the seventeenth floor of the Pembroke and Hale Building on Madison Avenue and stared at a blank sheet of bond paper in his Royal Quiet De Luxe typewriter. He was forty-four years old, a veteran of the war in the Pacific and of two decades of advertising wars closer...
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