The Story That Told Itself
The Story That Told Itself The advertisement ran on page 47 of the Saturday Evening Post in March 1956, and it read as follows: Forget What You Know. Let Us Show You What You Should Not Remember. It was written by Chester Whitmore, senior copywriter at Grey Advertising on Fifth Avenue, and it was the third iteration of an ad campaign for a product that did not exist. The product was called...
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