The Mirror and the Mirror's Mirror
LEVEL ONE Walter Pembroke knew the exact price of nostalgia. He had determined it in the summer of 1954, after six martinis at the St. Regis and two days of staring at consumer surveys that his junior copywriters had compiled from housewives in Darien and Westport. Nostalgia, it turned out, cost thirty-seven cents — the price point at which a printed tin of butterscotch candies, packaged to...
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