The House Within the House

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2026-06-12 16:43:56 -

The fractal nature of advertising was not lost on Henry Pemberton's competitors on Madison Avenue. They understood -- perhaps better than Henry did -- that their work was not about selling products but about selling desire, and desire is itself fractal: it contains smaller desires within it, desires about desires, the desire to desire, the endless recursion of wanting want rather than the...

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