The Nested Campaign

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2026-06-16 22:03:00 -

Nobody at Baxter, Drummond & Fry could remember who had originated the slogan "A moment on the lips, forever on the hips." It had appeared in the creative brief for the Schenley's Diet Ginger Ale account in the spring of 1954, and by summer it was on every billboard between Hartford and New Haven, and by autumn it had begun appearing in the nightmares of a junior copywriter named Harold Finch....

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