The Double Mind and the Man Who Wrote the Man Who Wrote the Ad
Donald was writing a novel about a man who was writing a novel. This seemed to him, at the time, a perfectly reasonable thing to do. He was forty-three years old and he had spent twenty of those years on Madison Avenue, learning exactly how to make people want things they did not need. He had learned that desire was not a flame but a seed. You could not force it to grow, but you could prepare...
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