The Man Who Sold the Same Story Twice

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2026-06-05 10:08:38 -

The first time Roger Whitfield sold the story, it was 1952 and he was sitting in a bar on Madison Avenue with a martini in one hand and a client's future in the other. The client was a toothpaste account, a medium-sized company from Cincinnati that was losing market share to Colgate and had hired Whitfield & Associates to reverse the trend. The story was simple: a woman smiles, a man notices,...

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