The Man Who Wrote Himself

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2026-06-02 17:14:29 -

The first advertisement Richard Halloway ever wrote was for a product that did not exist. It was 1952, and he was twenty-six years old, and the agency had assigned him to a campaign for a new cigarette called "Vanguard" that was supposed to be healthier than other cigarettes because of a revolutionary new filter. The filter did not work. Richard knew this because he had read the internal memo...

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