The Sixty-Second Percent

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2026-06-07 10:27:28 -

For two years, the number sat in Sarah Miller's mind like a stone in a shoe. Sixty-two percent. It was not a statistic. Statistics were abstractions, and abstractions could be handled, could be filed away in the part of the brain that stored information about things that happened to other people. Sixty-two percent was not an abstraction. It was the conversion rate increase for the target...

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