The Gilded Placebo
In the high-stakes world of Manhattan medicine, Dr. Sterling was not a physician; he was a brand. His clinic, "The Sterling Method," was less of a medical facility and more of a luxury spa for the ultra-wealthy. He didn't treat diseases; he treated "energetic imbalances" and "cellular dissonance." Sterling's secret was simple: he was a master of the placebo effect. He used elaborate...
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