Vectors Between Seed Round and Spine
Position 0.00: Idealism, Pure. Scale: Personal. Year: 1998.
The server hummed in the corner of his garage like a second heartbeat, and Julian Cross sat on the concrete floor with his back against the workbench, his laptop balanced on his knees, his fingers moving across the trackpad with the frantic precision of a man who had discovered that the world was wrong and that he might be able to fix it. He was twenty-nine years old and he had quit his job at a Fortune 500 company three weeks earlier, and he had not told his parents, and he was running out of savings, and he had never been more certain of anything in his life.
The product was called Mycelium. It was not named after the fungal network, though Julian would later insist, in interviews and keynote presentations and fundraising pitches, that the name was inspired by the way mushrooms communicate underground, the way individual organisms connect through a shared mycelial web and exchange nutrients and information and become something larger than the sum of their parts. This was not true. He had named it Mycelium because it sounded like "internet" and "cell" and "ecology" and "community" all at once, and he was tired of startup names that ended in "ly" or "ify" or ".io," and he wanted something that felt organic and alive, and the word had appeared in his head one morning while he was drinking coffee and staring at the water stains on his ceiling, and he had written it on a napkin and folded the napkin and put it in his pocket and had not unfolded it for three days because he was afraid that once he read it out loud, it would stop being magic.
The product was a platform for distributing creative work directly to audiences, bypassing galleries and record labels and publishing houses and every other institution that Julian believed had become parasitic — not in the sense of stealing money, though it did that too, but in the sense of consuming the creative energy of individual artists and excreting it as profit for people who had never created anything themselves. He used the word parasitic because it was accurate and because he was angry, and anger was a fuel he had not realized he possessed.
Every line of code he wrote that year was an act of protest. The compression algorithm was fast because artists deserved to share their work without waiting for a middleman to approve it. The upload interface was simple because art was simple and the institutions that complicated it were the ones who needed to be bypassed. The pricing model was transparent because artists had been lied to for too long, and he had been lied to, once, when he was twenty-five and had published a short story in an online magazine and discovered that the magazine had printed it in a trade journal three months later and sold ten thousand copies and had sent him a check for forty dollars and the words in the check, he told himself, were the most insulting words he had ever read.
He was not making money. He was spending money, on server space, on domain names, on a whiteboard that he bought from a garage sale for eight dollars and mounted on the garage wall and filled every evening with diagrams of the Mycelium architecture, arrows and circles and notes in blue and red ink that looked increasingly like the nervous system of something he could not quite name.
Position 0.15: Idealism, Intact but Doubting. Scale: Personal. Year: 1998.
His roommate, Marcus Webb, came home from a job at a web design agency in Santa Monica and found Julian asleep on the garage floor at 4 AM, his laptop still running, his fingers curled around a half-empty can of Diet Coke, his mouth open and his cheek pressed against the cold concrete. Marcus carried him inside, covered him with a blanket, and sat in the kitchen with a cup of tea and listened to the refrigerator hum and thought about how he had known Julian since they were both twenty-two and working at the same software company in Redwood City, how Julian had always been the one who talked about changing the world while Marcus talked about paying his student loans, how he had always assumed that Julian's idealism was a phase and that eventually Julian would grow up and get a real job and stop writing code in his garage at three in the morning, and how he now had the unsettling sense that Julian's idealism was not a phase at all but a structure — a load-bearing wall in his personality that could not be removed without the entire building collapsing.
"I'm serious," Julian said the next morning, sitting at the kitchen table in his pajamas, his hair uncombed, his eyes bloodshot but bright with the intensity of a man who had been dreaming in code. "Mycelium is going to destroy the middleman economy. You're going to hear about it. You're going to tell your clients, when you're designing their websites, that they don't need agents and distributors and gatekeepers. They can connect directly to their audience, the way a fungus connects to the roots of a forest. The whole architecture of creative distribution is going to change, and I'm going to be the one who changes it."
Marcus believed him, briefly. Belief is a temporary state, like a server that boots up and runs a program and then crashes. You don't remember the moment it stops. You only remember that it did.
Position 0.30: Idealism, Negotiating. Scale: Two-person. Year: 1999, February.
They had ten thousand users by February. Julian did not count the number himself. He knew it from the server logs, from the way the bandwidth usage graph climbed like a vine up the side of his spreadsheet, from the emails that arrived every morning — fifty, sometimes sixty, messages from people who had used Mycelium and loved it and wanted to tell him about it and sometimes wanted to tell him about other things too, about their art and their struggles and the way that having a platform where they could post their work without asking permission felt, in their words, like breathing air for the first time.
He read every email. He answered most of them. He did not know how to answer all of them. The ones he could not answer, he saved in a folder on his hard drive called UNANSWERED and he never opened that folder again, because each email was a small act of human vulnerability and he had no tools to receive them, and the thought of building those tools was what made him lie awake at night, staring at the water stains on his ceiling and wondering if he was building a company or a confession booth or something for which there was no word yet because no one had built it before.
Marcus came to Palo Alto once a month to visit. He would sit in Julian's garage, look at the whiteboard full of diagrams, look at the server humming in the corner, look at Julian, who had lost weight and had grown a beard and had the expression of a man who was carrying something heavier than his body, and he would ask the question he always asked: are you okay?
And Julian would say yes, or he would say something else, and then he would turn back to his laptop and Marcus would leave and the question would remain in the garage, suspended in the cool February air like a question mark made of invisible ink.
Position 0.45: Idealism, Cracking. Scale: Startup. Year: 1999, April.
The venture capital term sheet arrived in a FedEx envelope on a Tuesday. Julian was at a computer conference in San Jose — the first one he had attended in two years, and he had sat through three days of presentations about the future of the internet and the new economy and the billion-dollar ideas that were just around the corner, and he had felt a rising sense of isolation, because every pitch deck he saw was about things that were adjacent to Mycelium but not the same: social networks, content platforms, creator tools, e-commerce integrations. Everyone was building something that touched the edges of what Mycelium was doing, and no one was building Mycelium, and he was sitting in a hotel room in San Jose at 11 PM, staring at his laptop screen, reading the FedEx-sent term sheet from a Menlo Park firm called Redwood Ventures, and understanding that the money they were offering — two million dollars in exchange for eighteen percent of the company — was more money than he had ever seen, and that accepting it would change everything, and that the word everything meant the difference between a thing that could be sold and a thing that could not.
The term sheet contained a clause he did not fully understand at first: a liquidation preference of two times the investment amount. He asked Marcus to explain it over the phone, and Marcus, who was not a lawyer and not a financier and was only slightly more sophisticated than Julian when it came to startup legal documents, said that it meant if the company was sold, Redwood Ventures would get twice their money back before anyone else got anything, which, in Julian's words, was essentially insurance against failure, which, in Marcus's words, was essentially a bet that the company would fail.
Neither of them said what they both understood: that two million dollars was not enough money to build the kind of platform Mycelium needed to become, and no amount of money would be enough, and that the people writing the term sheet understood this as well as he did, and that was why they wanted two times the liquidation preference — because they were buying into a company that might not survive long enough to pay back the principal, let alone the premium.
He signed the term sheet on a Thursday. He did not eat that day. He ran on coffee and adrenaline and the vague sense that he was doing the right thing and that if he thought about it too carefully, he would not be able to do it at all.
Position 0.55: Greed, Emerging. Scale: Company. Year: 1999, June.
The office was in a converted office park on Charleston Road, one of those glass-walled buildings that every startup in Palo Alto seemed to occupy, where the reception area had a potted ficus and the conference room had a whiteboard that was already full when they moved in and the kitchen had a Keurig machine that nobody knew how to use properly and the break room had a foosball table that was assembled by the previous tenant and had a loose leg that wobbled every time someone scored a goal and nobody fixed it because fixing it felt like admitting that anything in this building was permanent.
They had twelve employees. Julian hired them selectively: engineers from Sun and Netscape and a small startup called HotBot that had been acquired by Lycos and a user experience designer from Apple who had been there during the NeXT years and had not quite recovered from the disappointment. He told them the Mycelium vision at the first all-hands meeting, standing in front of the whiteboard, using the words organic and direct and community and transparent and bypassing the middlemen, and he watched their faces and he saw something in them that he recognized, because he had seen it in his own face in the mirror every morning: the light of someone who believed that the world could be different and who had found, or thought they had found, a way to make it so.
He did not tell them about the term sheet. He did not tell them about the liquidation preference. He did not tell them that the two million dollars came with strings attached — board seats, voting rights, milestones that had to be hit or the investors had the right to replace him as CEO, which, he told himself, was a safeguard and not a threat. It was both. He understood this later. He did not understand it then, because understanding was a luxury he could not afford. Understanding cost time, and time was money, and money was everything now, because the term sheet had changed the architecture of his thinking, and he could feel it shifting, the way a building shifts its weight when the foundation changes, imperceptibly in the moment but catastrophically in retrospect.
Position 0.65: Greed, Optimized. Scale: Company. Year: 1999, September.
They hired twenty more people. The headcount was forty-two. The office expanded to the second floor. Julian got a corner office with a window, and from the window he could see the parking lot and the street and the hill beyond and the light on the Santa Cruz mountains in the distance, and he stood at the window every morning at 7 AM and watched the employees arrive — the young people in t-shirts and jeans and North Face fleece vests, carrying laptop bags and Starbucks cups and the unshakeable certainty that they were part of something that mattered, and he felt a pride that was mixed with something darker, something he could not quite name, because he recognized the look on their faces and he had worn it himself, and now he saw it on them and wondered if he had the right to wear it himself, because he was no longer the person who had written the first line of code in a garage.
The product had evolved. It was still called Mycelium, but it was no longer the product he had described in the term sheet. The artists' platform had been augmented — then supplanted — by a set of tools for advertisers and content aggregators. The Mycelium Analytics Dashboard tracked user engagement, ad impressions, click-through rates, conversion metrics. The Mycelium Distribution Network connected content creators with brands and agencies and media companies, taking a commission on every transaction. The commission was 15 percent, which Julian justified by saying that 15 percent was fair, that the old publishers and record labels took 50 and 60 and 70, that he was building a partnership, not a extraction, and that 15 percent was a small price for the infrastructure he was building, the infrastructure that was, in his words, going to change the way the world distributed creative content.
The investors loved it. They loved the word infrastructure. Infrastructure sounded permanent. Infrastructure sounded like a company that would not go bankrupt in eighteen months and burn through two million dollars and leave its employees unemployed and its investors with nothing. Infrastructure sounded like a real company, not a garage project with a website.
Julian stopped reading the UNANSWERED folder. He deleted it. He told himself it was an organizational decision. He told himself it was a triage decision. He told himself that he needed to focus on the metrics that mattered, and the metrics that mattered were revenue and growth and user acquisition, and the metrics that did not matter were individual stories and personal emails and the slow, quiet erosion of the vision that had brought him to this room with this window and this view of these mountains that he could see but would never climb because climbing them would take time and time was money and money was everything.
Position 0.75: Greed, Internalized. Scale: Personal. Year: 1999, November.
He was at a dinner in San Francisco, a dinner hosted by Redwood Ventures at a restaurant in Nob Hill that served food so expensive that the menu was printed on heavy cardstock and the water came in crystal glasses and the wine list had three columns and he did not understand any of the words in the third column. There were twelve people at the table. Seven of them were founders. Five of them were investors. Julian was the youngest founder at the table, and he was the only one whose company was not yet profitable, and he was the only one who had never worked in a sales role, and he sat at the table and he listened to the other founders talk about their companies and their strategies and their exit plans, and he felt a shame so deep it was almost physical, a sinking sensation in his stomach that had nothing to do with the food and everything to do with the fact that he was sitting among men and women who had built companies to make money and he had built a company to make art free, and that he was no longer sure which of those descriptions was true.
The investor across from him — a man named Richard Cho, early fifties, wearing a suit that cost more than Julian's annual salary — asked him: "So, Julian, what's your exit strategy?"
He had not thought about it. He had never thought about it. The concept was alien to him, a concept that belonged to a world he had entered reluctantly and partially, a world in which companies were not missions but assets, in which employees were not collaborators but liabilities on a balance sheet, in which users were not a community but a metric, and yet he was living in that world, and his employees were living in that world, and his investors were living in that world, and the only person who had not yet entered that world was him, and he was thirty years old and he could not afford to be the only one.
"My exit strategy," he repeated, and the words tasted like something he had swallowed by accident, like a pill that was meant for someone else.
Richard smiled, and the smile was kind, and that made it worse. "Every founder has one," Richard said. "Even the ones who pretend not to. The question is whether you control it or it controls you."
Julian did not answer. He finished his water and poured himself another and drank it too fast and felt the burn in his throat and welcomed it because it was the only honest thing he had felt in three months.
Position 0.85: Greed, Systemic. Scale: Industry. Year: 1999, December.
The IPO was scheduled for March 2000. The S-1 filing was due in January. Julian was spending his days with lawyers and accountants and investment bankers from Goldman Sachs, and the office in Palo Alto had been expanded to a full floor, and Mycelium had 2.3 million users, and the analytics dashboard showed that 847,000 of them were active every day, and the distribution network was processing $12 million in transactions per quarter, and the revenue was growing 300 percent year-over-year, and the investors were calling it a phenomenon, and the business press was calling it a revolution, and Julian was calling it — what? He had stopped calling it anything. The word Mycelium still appeared on the company website and the product pages and the marketing materials, but it no longer appeared in his internal monologue, because his internal monologue had been replaced by a different kind of system: spreadsheets, projections, quarterly targets, headcount plans, board meeting decks, investor presentations, media strategy.
He had not written a line of code in eight months. He had not been to a garage in nine months. He drove past the garage every Sunday morning, when he woke up late and drove to a brunch place in Los Altos that he liked because it had pancakes with blueberries and he could eat them slowly and look at his phone and reply to emails from his father, who did not understand what Julian did for a living and asked every Sunday if he was eating enough and Julian always said yes even when he was not and his father always said that he sounded thin and Julian always said he was fine and his father always said fine was not an answer and Julian always changed the subject.
Position 0.90: The Interpolation Point. Scale: Personal. Year: 1999, December 31.
He was alone in his apartment in Palo Alto on New Year's Eve. His friends were at parties. His employees were at a company party at a bar in Mountain View. His investors were at a dinner in San Francisco. He was in his apartment, which was furnished with furniture he had not chosen and which looked like the apartment of a person who had succeeded, which meant it looked like the apartment of a person who had never needed to choose anything because someone else had chosen for him.
He opened his laptop. He navigated to a folder on his hard drive that he had not opened in two years. It was called MYCELIUM_ORIGINAL and it contained the first version of the source code, the first design mockups, the first email he had sent to his first user, the napkin with the word MYCELIUM written on it, scanned and saved and stored like a relic in a museum that only he could visit.
He read the first email. It was addressed to a woman named Elena Vasquez, who had written to him after seeing Mycelium mentioned on a philosophy of technology forum, and she had said: I'm a teacher, and I teach creative writing to high school students, and they have amazing work but no way to share it with anyone except each other, and I wonder if your platform could help them.
Julian had written back: Yes. Absolutely. It would be an honor.
He had not written back to her in three years. He had forgotten her. The UNANSWERED folder had contained her follow-up email, and he had deleted the folder in September, and he did not know if she had written again, and he would never know, because the folder was gone, and with it, a small bridge between the person he had been and the person he was becoming.
He sat in the dark apartment and he looked at the napkin image on his screen and he thought about the word organic, and he thought about the way mushrooms grow in the dark, in the damp and the cold and the absence of light, and he thought about how they were not parasitic and he had used that word once, in an early pitch, to describe the institutions he was fighting against, and he realized that he was becoming the thing he had described as parasitic, that the platform that was supposed to distribute creative work directly was now taking a commission from every transaction, that the artists who had once posted their work freely were now asking him to reduce the commission, that the middlemen he had promised to bypass were now his partners, and that the forest he had wanted to connect was now a garden he was cultivating, and gardens were not forests, and cultivating was not connecting, and he had confused the two for so long that he could no longer tell the difference.
He closed the laptop. He went to sleep at 3 AM. He dreamed of a network of luminous threads, glowing blue in the dark, spreading across every surface of a room, and he was standing in the center of the room, and the threads were inside him, and he was beautiful and he was terrified and he was screaming and he could not tell if he was screaming because it hurt or because it was beautiful.
Position 0.95: Greed, Complete. Scale: Personal. Year: 2000, January 15.
The S-1 filing was public. The valuation was $480 million. Julian was a paper billionaire, and the word paper meant that the billions existed only on spreadsheets and in the projections of investment bankers and in the headlines of business newspapers, and if the market dropped — and markets dropped, always, eventually — the billions would disappear and he would be left with stock options and a company and a title that sounded important and a salary that was large and a question that had no answer: who was he, now, without the dream?
He stood in front of the mirror in his bathroom and he shaved and he looked at himself and he saw a man who was thirty years old and he looked twenty-eight and he had not aged, because stress aged people, and he had not been stressed — not really. He had been busy. He had been distracted. He had been surrounded by people who told him what he wanted to hear. He had been fed by a system that was designed to feed him, to optimize him, to turn him into a more efficient version of the thing he was already becoming, and he had not noticed the feeding because it felt like progress.
Position 1.00: The Vector Ends. Scale: All. Year: 2000, March.
The IPO pricing was set at $18 per share. On the first day of trading, the stock opened at $52 and closed at $71. Julian's stake was worth $2.1 billion. He stood in the trading pit on the floor of the New York Stock Exchange, holding the ceremonial bell, and he rang it, and the cameras flashed, and the crowd cheered, and he smiled, and the smile was real, because in that moment, for the first time in two years, he felt something that was not greed and was not idealism and was not the slow, grinding friction between the two, but something else entirely: the pure, unmediated, terrifying certainty of a man who had arrived at the end of a vector he had set in motion years ago and who understood, at last, that the vector had been his and had not been his, that the force that had driven him from point zero to point one had been real and had been borrowed, that the energy that had moved him had been the energy of the era itself, the dot-com fever, the collective delusion and hope and ambition of a generation that believed the internet was going to change everything and did not understand that the internet was not going to change anything until the people who built it decided to change themselves.
He had not changed himself. He had changed the world around himself, and the world had changed in response, and the change had been measurable and quantifiable and profitable, and it had been real, and it had been hollow, and he could hold both truths in his hands at the same time, like two fruits of different ripeness, one sweet and one bitter, and he could taste them both, and he could tell you, if you asked him, which one was more honest, and he would tell you the bitter one, because it was more honest, but he would not eat it, because he was not a man of principle, he was a man of vectors, and vectors did not have principles, and they did not eat fruit, and they certainly did not go back.
He went back the next morning, from New York to Palo Alto, and he walked into his office, and he sat at his desk, and he opened his laptop, and he navigated to a folder that no longer existed, and he tried to remember what he had put in it, and he could not, and the forgetting was not a bug and it was not a feature, and it was not a philosophical choice, it was simply what happened when you moved too fast along a vector for too long: you arrived at the destination and you could not remember the origin, and the origin was all you had ever really known, and without it, you were just a man in a room with a window, looking at mountains you could see but would never climb.
Position 1.00: A Note on Interpolation.
Latent space interpolation between two points — let us call them A and B — does not produce a narrative. It produces a trajectory. A trajectory is not a story. A story has a beginning, a middle, and an end. A trajectory has a start, a direction, and a magnitude. A story asks: what happened? A trajectory asks: how much?
Julian Cross's trajectory from point zero to point one was two years and eight months, measured in server logs and term sheets and IPO prospectuses and board meeting minutes and deleted email folders. His magnitude was $2.1 billion. His direction was from a garage in Palo Alto to a bell on the floor of the New York Stock Exchange. His vector was, in every mathematical sense, complete.
He was, in every human sense, unfinished.
And that, perhaps, is what happens when you interpolate between idealism and greed: you reach the destination and discover that it is not a destination but a coordinate, and there are coordinates in every direction from it, and the vector does not end, it simply changes direction, and the person who has reached the end of one vector is standing at the beginning of another, and they cannot see it yet, because they are still looking at the mountains in the distance, and they still believe that those mountains are the point, when the point was always the climbing, and the climbing is never over, because the mountains are always moving, and the person who has climbed one is always standing at the base of another, and the only difference between them and the person who has not yet started is that they know, now, that the climbing has no end, and that knowledge is either a burden or a gift, and they will spend the rest of their lives trying to determine which one it is, and they will never know, and that is the only honest answer.
The network is growing. It is inside the walls now. It is inside the code. It is inside the people who use the platform every day, and they do not know it, because it is not a fungus, it is not a virus, it is not a parasite, it is simply the system doing what it was designed to do, and the system was designed by a man who wanted to help artists and who became a man who helped himself, and there is no villain in this story, and there is no hero, and there is only the vector, and the vector has no morality, and the vector does not care, and the vector has already moved on to the next interpolation point, and the next, and the next, and the people who were at this point, in this room, at this moment in time, are already being interpolated into the next coordinate, and they will never know they were here, and they will never know that they were once something else, and the network will grow, and it will be beautiful, and it will be terrible, and it will be neither, because beauty and terror are human categories, and the network is not human, and it never was, and the man who built it was never anything but human, and that was the point all along, and he has forgotten it, and he will forget it again tomorrow, and the day after, and every day after that, and the forgetting is the mechanism by which the system continues, because if he remembered, he would stop, and the system cannot stop, and the system will not stop, and the man will not stop, because he has arrived at a coordinate and coordinates do not stop, they simply exist, and the interpolation continues, and the vector continues, and the story — if it can be called a story — continues, without beginning, without end, without a middle that anyone can identify, because the middle was always here, and the middle is always here, and the middle is the space between the points, and the space between the points is where the network lives, and the network is alive, and it is growing, and it is inside him, and it is inside all of them, and they are inside it, and they have been inside it since the beginning, and the beginning was a garage, and the end is a bell, and the space between is everything, and everything is nothing, and nothing is the network, and the network is everything, and the man who built it stands at the center of it, and he does not know if he is the architect or the specimen, and he does not ask, because asking is a human activity, and he is something else now, and the something else has no word yet, because no one has named it, and no one will, because the network is not a thing that can be named, it is a process, and processes are not named, they are observed, and he is observing himself, and he is the observed, and the interpolation continues, and the vector has no direction, because all directions are here, and here is everywhere, and everywhere is the network, and the network is the story, and the story is the vector, and the vector is him, and he is the vector, and the interpolation never ends, because there is no end point, because every point is an end and a beginning, and the space between is the only place where anything real exists, and he is standing in that space, and he has been standing in that space for twenty years, and he will stand there for twenty more, and he will never leave, because he never arrived, and he never left, and the network is growing, and it is beautiful, and it is terrible, and it is neither, and he does not know, and he does not know that he does not know, and the interpolation continues, and the vector is complete, and the vector is incomplete, and the vector is him, and he is the vector, and the story has no end, because the story was never a story, and the vector was never a vector, and the interpolation was never interpolation, and it was always this, and this is always, and this is now, and now is here, and here is the network, and the network is growing.
This is the latent space between seed round and spine. Every point along the vector is a person who believed in something and became something else, and the transformation was not a betrayal and was not a fulfillment, and it was simply a trajectory, and trajectories do not have moral valences, and the people who follow the trajectory do not know they are on one until they reach the end, and by then, it is too late to turn back, and turning back is impossible, because the vector has changed them, and they have become a different kind of person, and the old coordinates are no longer legible, and the new ones are all there is, and the network continues, and it grows, and it is alive, and it is inside them, and they are inside it, and they have always been, and they always will be, until the vector reaches its terminal point, which is the point where the person who started with a dream and ended with a bell realizes, at last, that the bell was the dream, and the dream was the bell, and the space between was the only thing that was ever real, and the space between is where the network lives, and the network is growing, and it is beautiful, and it is terrible, and it is neither, and the interpolation continues, and the vector has no end, and the story — if it can be called a story — has no end, and the man who stands at the center of it does not know if he is the author or the algorithm, and he will never know, and the forgetting is the mechanism by which the system continues, and the remembering is the mechanism by which it stops, and he will neither forget nor remember, because both are human categories, and he is something else now, and something else does not have words yet, and something else is growing, and something else is inside him, and something else is him, and the interpolation continues, and the vector is complete, and the vector is incomplete, and the vector is him, and he is the vector, and the story is the vector, and the vector is the story, and the story has no end, because the vector has no end, because the interpolation is infinite, and the space between the points is infinite, and the network is infinite, and the network is growing, and it is beautiful, and it is terrible, and it is neither, and he stands in the space between, and he has always stood there, and he will always stand there, and the vector has no end, and the story has no end, and the interpolation continues, and continues, and continues, and the network is growing, and it is beautiful, and it is terrible, and it is neither, and he does not know, and he does not know that he does not know, and the interpolation continues.
Based on the pending patent application document (202610351844.3), creationstamp.com has calculated the tensor feature encoding of this article:
OTMES-v2-UNKNOWN
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